Sweden’s Superior Challenge Partners with Finland’s Cage Promotion

June 1, 2012

Today, Superior Challenge Group International announced that they initiated an exclusive partnership with Cage. Below is the press release of the coooperation that should bring more additional talent flowing between Sweden and Finland, and highlight Nordic fighters against international talent.

Superior_Cage — Superior Challenge and Cage Executives at Cage 18

Press Release

Two of Scandinavia’s leading MMA promotions have joined forces as a first step towards an international MMA alliance.

Superior Challenge and Finland’s leading MMA promotion has launched an exclusive and long-term cooperation as part of a large international MMA alliance, which includes MMA organizations from differentparts of the world. The parties’ cooperation within the alliance is subject to several different business areas, such as fighter exchanges between the promotions involved.

Babak Aghavali, CEO Superior Group International:
– This is part of the extensive work that we began for over a year ago, and it’s really satisfying to see that the pieces are now finally starting to fall into place. Cage is the largest MMA promotion in Finland, and the people behind it are very professional and driven. Consequently, we feel very confident about our new international partner. The advantage of the cooperation and the alliance is that our fighters in Superior Management will have the opportunity to participate in a lot of bouts, which will give us the opportunity to deliver better products to MMA fans. In addition, this will strengthen Sweden’s role as a major MMA nation internationally.

Pasi Sormunen, CEO Cage:
– When we met the people from SC we soon noticed that we think about the sport in the same way. Co-operation between good promotions is good for both sides and also for the fighters. In the future MMA will be much bigger in Europe than it is now, and when that day comes we want to be a part of strong European alliance in order to satisfy larger audiences.

Superior Challenge
Superior Entertainment is a Swedish Stockholm based company within SuperiorGroup International, along with Superior Wear, Superior Management and Superior Gear. Superior Challenge is the most qualitative MMA promotion in Europe, which produces high quality and full of adrenaline sports entertainment for MMA fans. The organization has many years of experience in MMA and broad knowledge of the industry, and is internationally recognized as one of the world’s top MMA promotions. Superior Challenge is one of five organizations in the world with top twenty ranked fighters. The first show in 2008, broke all time records attendance for all MMA events in the Nordic countries, andsince then a total of 7 events has been produced.

The last 2 at Hovet in Stockholm is expected to have had a PR value equivalent to 19 million SEK per event only in Sweden. In addition to nationwide TV broadcast in Sweden, the last event is estimated to have had a minimum of approximately 100 million TV viewers around the world, via broadcast in North and Central America, throughout Asia and parts of Australia.

Cage
Cage is Finland’s largest MMA organization, which has produced 18 events since 2004 in various locations in the country.